Lake Shabbona, Thanksgiving weekend, faraway and isolated in the woods from civilization and technology. Perfect opportunity to layout and design my book. Oh, but I need a publisher! I used to publish books with a print company for a living as a graphic designer. So, it's nothing new to me. I'll just work with my local printer for a small run, and if there is enough demand, go to a bigger printer.
Technically, I'm doing the publishing myself though, with a company of people. So, to unite our services under one umbrella I'm dubbing our efforts Footprint Publishing because according to linear time as we experience it, after someone disappears they leave behind all kinds of things from shoes to paintings, and even hair.
Logo design is fun, and a lot easier nowadays than it used to be. Logo design is a lot about type and choosing something from the heart. I've always liked those sayings you see about leaving footprints in the sand or snow. There's something about the ocean, and the pure pristine action of placing one's foot in with it all. It's like you're bringing something out of a canvas, as fine artists might equate it to.
So, that's exactly what I did. I got my hiking boots on that I take with me when I go on adventures, and walked out in the snow toward the lake. Got my handy-dandy apple phone out, photographed the prints, brought it into Adobe's illustrator, set some type, and converted it to vectors. I analyzed the RGB colors from the snow shadows where the footprints were and decided on an ink (it's basically a cool gray), and then laid out a logo version for large-scale printing and small-scale printing (as it would appear at a small and large scale - banners or postcards).
My publishing activities have gone on under a few other titles. Here are some previous logos my publishing has gone under.